There are many ways to market your business and most of them involve paying for advertisement. But there is one way that is completely free and easy to implement, but often ignored – getting featured in the media.
I can relate ...
5 years ago when I launched the Women’s Expo Switzerland, I had no experience or knowledge about publicity but I knew if I could get myself one or two good features my business would be successful, grow and be visible to thousands of people so that I could get more clients!
I was very much aware of the fact that getting a media feature is the best way to get free marketing for my business. So I embarked on this journey absolutely clueless BUT determined!
There was unfortunately no one to really teach me how I could get myself featured. I met many people who wanted to do it for me, which I had tried and got no results from so I didn’t want this. I didn’t have a huge budget for this so I had no option BUT to teach myself …
This meant I spent a lot of time trying out many things, many things that didn’t work. I invested in professional photos, I started using twitter more than ever – connecting with everyone (not very wise) and sending my story aimlessly to many different publications without focus and a strategy.
To be honest, I was throwing spaghetti at the wall, hoping something would stick because I really wanted to stand out in my industry, acquire new clients and be known as an expert. I knew the difference and impact one good feature would bring to my business and I also knew the cost of one advert in a good magazine or newspaper ( CHF 5,000.- I couldn’t afford it ) …
I did it!
After many failed attempts, I decided to stop doing everything. I took a step back, got focused on who I wanted to approach and I took a more strategic approach. I developed a method and implemented my strategy.
It felt good to get to this point of realisation. I tried again to get myself featured with my new method and strategy and guess what – it worked. Hahaha – it worked!
All odds where against me but my first feature in a print magazine, changed everything.
I remember very clearly my first feature five years ago – my daughter was extremely surprised when she saw me for the newspaper.
I know now I empowered her too to not give up!
The results are real ...
Since 2013, the Women’s Expo Switzerland has had 707 female-owned businesses exhibit, 7,500 women visit the exhibition and 850 women attend our seminars. The exhibition now runs in three cities, Basel, Lausanne and Zurich. Every exhibition we have held has left us with a waiting list because our brand visibility and reach is high from all the media features.
All the speaking I do and have done in the last 5 years which includes companies like Google, Goldman Sachs, TEDx Women Zürich, TEDx Women Lausanne, ZHAW School of Management and Law “have been speaking engagements where I have been invited to speak” by people who say they read about me in a magazine or newspaper.
Today, I look back on 60+ media features.
I sit back and imagine that if I had met someone who had taught me what I know now – I would not have lost all that time going round and round.
These personal learnings and hardships push me everyday to do what I am do – I have met many women who have lost time and money in trying to get featured and some have even given up or believe they don’t have anything newsworthy BUT I want to change this. I want to change your beliefs, your story and your experience.
I built the GET YOURSELF FEATURED COURSE to educate female business owners on how they can successfully secure media features for themselves and their businesses using result proven strategies with spending any money.
Helping female business owners increase their business visibility is what I do BEST.
AS PART OF THE COURSE YOU WILL MEET TWO JOURNALISTS FOR A LIVE Q&A.
You will learn from the people doing the job and ask them questions – a rare-opportunity, a high touch experience.
THE “GET YOURSELF FEATURED” COURSE IS FOR WOMEN WHO WANT TO:
- successfully secure media features for themselves and their businesses.
- stand out in their industry, acquire new clients and be known as an expert.
- increase their business visibility and reputation.
- build successful and long-term businesses.
COURSE WEEKLY BREAK-DOWN.START DATE: 28 AUGUST 2017
Week 1: Learn how to pick publications to approach:
- You’ll find + decide which 4 publications to approach first.
Week 2: LIVE MEETING IN ZURICH WITH «zwei Wirtschaftsjournalisten»:
- You’ll meet face-to-face with two economic journalists and ask them questions.
- *If you are not there – we can ask question/s on your behalf and record their response/s to you*
Week 3: Discover the 4 steps you can use to contact journalists:
- You’ll taught how to contact them and be expected to take action.
Week 4: Learn the 4 strategies you need to get featured + decide which/s one to use:
- You’ll decide on which strategies to use for your first feature proposal.
Week 5: Learn how to prepare your proposal email:
- You’ll send your first feature proposal based on knowledge gathered in week three and four.
Week 6: Learn how you can follow up:
- You’ll follow up with the journalists you connected with in week 5.
SAVE YOURSELF TIME + MONEY. GET EXPERT SUPPORT AND ACCOUNTABILITY.
- You will get tools to help you find journalists details in less than 10 minutes.
- I will personally review and give you feedback on your feature proposal emails
- You will meet two journalists from the Handelszeitung for a face-to-face LIVE Q&A.
- You will get ready-made templates to use to write emails to journalists and follow-ups.
- I will help you decide quickly which strategy to best use based on your business model.
- You will get a proven formula to connect with journalists in an authentic way from scratch.
- You will get a ready made journalist tracker so you can know who you have contacted and when.
- I will share with you #hashtags to use when searching for journalist requests which you can respond to.
EVERY MONDAY + FRIDAY
LESSONS WILL BE EMAILED TO YOU EVERY MONDAY.
QUESTIONS FOR THE WEEK WILL BE ANSWERED LIVE EVERY FRIDAY.
So when a question pops up for you during the week – post it in the FB group.
This year I decided to increase visibility for my brand strategy business. I know that being featured in media is a great way to reach my audience. However, as a foreigner I wasn’t sure how to approach the Swiss journalists and I didn’t want to spend months and months to learn it.
When I saw Lisa’s ‘GET FEATURED’ 1:1 sessions I jumped at the opportunity. I totally loved it! Packed with information, tips and examples. I really liked that Lisa has a method and examples to inspire me.
She was focused and delivered against what she had promised. At the end of the session I was crystal clear on who to approach and how to do it, and had on paper my very first action points.
My favorite part was by far the guidance on my personal story – it will also help me in building my pitch, my website, and all my marketing collateral. Thank you Lisa! You’re fantastic. You bring tons on value and you’re so much fun to work with!
The past two weeks have been incredible – so many great things happening at once that I don’t know where to start.
First, I managed to build a few connections with people by reaching out to them and sharing my brand story which Lisa Chuma helped me develop and write. As an introvert that’s quite an achievement for me!
Secondly, I’m collaborating on two(!) book projects and landed some more guest posts. “The craziest thing that happened using your strategies was the interview with the Guardian journalist!”
Thank you so much, Lisa!