DO YOU WANT MORE WEBSITE TRAFFIC, ORDERS AND CLIENTS – FOR FREE?
If you are a business owner or are part of a startup and you do your own marketing and public relations then you understand and know the priceless value good press features can bring to your business within hours.
Press features can bring traffic to your website, make the phone ring, make you known by thousands instantly and create customers out of thin air. To go a step further – good press it can certainly lead to more press.
Press features aren’t necessarily something you can buy, you can get them for free even if you have never tried them before or think you don’t have a feature story or strategy. You should just be willing to implement the right strategies and not mind doing a little work.
I can so relate ...
5 years ago when I launched the Women’s Expo Switzerland, I had no experience or knowledge about public relations but I knew if I could get myself one or two good features my business would be visible to thousands of people and I could get more clients!
I was also very much aware of the fact that PR is the best way to get free marketing for my business. So I embarked on this journey absolutely clueless!
There was unfortunately no one to really help in teaching me how I could get myself featured. Many people I met wanted to do it for me, which I had tried and got no results from so I didn’t want this. I had no option than to learn it myself …
Because this is how I wanted to learn I spent a lot of time trying out many things, many things that didn’t work. I invested in professional photos, I started using twitter more than ever – connecting with everyone (not very wise) and sending my story aimlessly to many different publications without focus.
To be honest, I was throwing spaghetti at the wall, hoping something would stick because I really wanted to stand out in my industry, acquire new clients and be known as an expert. I knew the difference one good feature would bring to my business and I also knew the cost of one advert in a good magazine or newspaper (I couldn’t afford CHF 5,000.- for one advert!) …
I did it!
I was determined to increase the visibility of my business because I wanted to get clients and sales so I decided to stop doing everything, aimlessly. I started to be focused on who I approached, I put on my strategic thinking hat on. Developed a method and structure to approaching journalists and creating visibility. This is what I will teach you.
It felt good to get to this point of realisation and on the strength of my new discovery, I tried again and guess what – it worked. Hahaha – it worked!
I remember it very clearly: it was here in Switzerland five years ago and my daughter could not even recognize me – I guess she didn’t understand either how come I was in the magazine. I can see now how I empowered her too to dream big.
I was new in business.
I never thought I would be featured in NZZ am Sonntag.
But I was and it changed everything.
How did I do it? With no experience and no connections? I put all my knowledge together into a method and structure that gives results …I built in the strategies and steps that made me successful ….anybody can do it!
The results are real ...
Since 2013, the Women’s Expo Switzerland has had 707 female-owned businesses exhibit, 7,500 women visit the exhibition and 850 women attend our seminars. The exhibition now runs in three cities, Basel, Lausanne and Zurich. All exhibitions we have held have been sold because our brand visibility and reach is high from all the media features.
All the speaking I do and have done in the last 5 years which includes in companies like Google, Goldman Sachs, TEDx Women Zürich, TEDx Women Lausanne, ZHAW School of Management and Law “I have been invited to speak” by people who say they read about me in a magazine or newspaper.
The “GET FEATURED” method and strategies which I developed and will teach you enabled me to reach 3. million+ people over 5 years, have 60+ features and know 15+ journalists.
Today, I look back on 60+ media features.
I sit back and imagine that if I had met someone who had taught me what I know now – to be honest, I would not have lost all that time going round and round.
Through building the Women’s Expo Switzerland, I’ve become an expert in getting featured, which has resulted in the Women’s Expo Switzerland gaining national exposure. Without these features, I would never have got this far with the Women’s Expo Switzerland.
These personal learnings and hardships are what are is pushing me to do what I am doing now – I have met many people who have lost time and money in trying to get featured. Some have even given up.
AS PART OF THE COURSE I HAVE INVITED TWO JOURNALISTS FOR A LIVE Q&A.
You will learn from the people doing the job and ask them questions – a rare-opportunity, a high touch experience.
THE “GET FEATURED” COURSE IS FOR YOU IF YOU:
- want to secure yourself a feature in 6 weeks.
- to stand out in your industry, acquire new clients and be known as an expert.
- if you have never tried getting featured or think you don’t have a feature story or strategy.
- are ready to take focused action using advanced techniques and strategies to get the attention of journalists.
COURSE WEEKLY BREAK-DOWN.START DATE: 28 AUGUST 2017
Week 1: Learn how to pick publications to approach:
- You’ll find + decide which 4 publications to approach first.
Week 2: LIVE MEETING IN ZURICH WITH «zwei Wirtschaftsjournalisten»:
- You’ll meet face-to-face with two economic journalists and ask them questions.
- *If you are not there – we can ask your question/s on your behalf and record your response/s*
Week 3: Discover the 4 steps you can use to connect and contact journalists:
- You’ll connect with the journalists you want to then approach.
Week 4: Learn the 4 strategies you need to get featured + decide which/s one to use:
- You’ll decide on which strategies to use for your first feature proposal.
Week 5: Learn how to prepare your proposal email:
- You’ll send your first feature proposal based on week 3+4 knowledge.
Week 6: Learn how you can follow up:
- You’ll follow up with the journalists you connected with in week 5.
SAVE YOURSELF TIME + MONEY. GET EXPERT SUPPORT AND ACCOUNTABILITY.
- You will get tools to help you find journalists details in less than 10 minutes.
- I will personally review and give you feedback on your feature proposal emails
- You will meet two journalists from the Handelszeitung for a face-to-face LIVE Q&A.
- You will get ready-made templates to use to write emails to journalists and follow-ups.
- I will help you decide quickly which strategy to best use based on your business model.
- You will get a proven formula to connect with journalists in an authentic way from scratch.
- You will get a ready made journalist tracker so you can know who you have contacted and when.
- I will share with you #hashtags to use when searching for journalist requests which you can respond to.
EVERY MONDAY + FRIDAY
This is when I will teach you the new lesson for that week.
If you miss the LIVE lesson – the video will be in the group for you can always catch up.
Q&A OFFICE HOURS EVERY FRIDAY ONLINE AT 20:00:
This is when I will answer the questions you may have during the week.
So when a question pops up for you during the week – post it in the FB group.
This year I decided to increase visibility for my brand strategy business. I know that being featured in media is a great way to reach my audience. However, as a foreigner I wasn’t sure how to approach the Swiss journalists and I didn’t want to spend months and months to learn it.
When I saw Lisa’s ‘GET FEATURED’ 1:1 sessions I jumped at the opportunity. I totally loved it! Packed with information, tips and examples. I really liked that Lisa has a method and examples to inspire me.
She was focused and delivered against what she had promised. At the end of the session I was crystal clear on who to approach and how to do it, and had on paper my very first action points.
My favorite part was by far the guidance on my personal story – it will also help me in building my pitch, my website, and all my marketing collateral. Thank you Lisa! You’re fantastic. You bring tons on value and you’re so much fun to work with!
The past two weeks have been incredible – so many great things happening at once that I don’t know where to start.
First, I managed to build a few connections with people by reaching out to them and sharing my brand story which Lisa Chuma helped me develop and write. As an introvert that’s quite an achievement for me!
Secondly, I’m collaborating on two(!) book projects and landed some more guest posts. “The craziest thing that happened using your strategies was the interview with the Guardian journalist!”
Thank you so much, Lisa!