YOUR BUSINESS NEEDS YOUR STORY.
Are you a coach. A consultant. A thought-leader. A professional service provider … who works in crowded and competitive market?
Would you want to wants to differentiate yourself, stand out and become a sought after expert?
The first place someone finds out more about you and your business is on your website, most commonly your about page – so the story you have there is very important.
If you want to successfully stand out in your industry and turn your website visitors into leads or customers – you need to captivate them with an engaging “about me” page:
be relatable and human – empathetic and understanding – memorable and engaging – build trust and confidence – use words that resonate with them – show them you are knowledgeable and are an expert – be authentically “you”.
Everyone has a story to tell – you need to make sure you have a great story to tell!
What story does your “about me” page tell? Is it setting you apart and engaging your visitors? Or are you struggling to write about yourself and to find your story? I am happy to support you – find out how below.
DIFFERENTIATE YOURSELF AND STAND OUT.
YOUR BRAND HAS A STORY TO TELL!
Your brand story is the thread that connects you with your clients. It’s what journalists are interested in – not your products or services. And it’s what intrigues people to want to know more about you and work with you.
Don’t be afraid to draw in your audience by sharing a past mistake you’ve learnt from – your honesty will feel open and real. Turn your failures into inspiration! People want to know that you understand their failures and struggles.
If your brand has a story you will stand out from others because many business owners don’t put enough effort into the story their brand is telling. So your efforts will be distinct and noticeable.
- Once the story your brand is telling is clear, you will find more opportunities to share it – in the media and through speaking engagements – because you will have a memorable, relatable story to tell.
FIND YOUR BRAND STORY!
I WILL HELP YOU FIND AND TELL YOUR BRAND STORY.
I have enabled over 50 business owners transform their companies and their marketing by finding and changing the story their brand tells.
If you find the process of finding or writing your brand’s story difficult, let me assure you that you are not alone! I totally understand the frustrations that come with that and the time that is lost in the process.
The two packages below can help you save time.
90 MINUTES DONE FOR YOU.ONLINE
Have your brand’s story written and ready to share within 2 weeks.
An engaging and compelling story that will attract attention to your business, help you become visible and acquire new clients.
A one page (A4) written compelling and engaging story to tell about your brand that you can:
- 1. use on your about me section of your website;
- 2. use to request for speaking or training opportunities;
- 3. send to journalists to request for a feature.
3 x strategies on how to use your brand’s story to market your business and attract new clients.
- Clarity on how to effectively market your business using your brand’s story.
60 MINUTES TO YOUR BRAND'S STORY.ONLINE.
Find your brand’s story within 60 minutes.
I will guide you through a simple and effective step-by-step process to help you find your unique, authentic and engaging brand’s story.
- And give you 3 x strategies on how you can use your brand’s story get more visibility.
IS IT RIGHT FOR YOU?
Your brand’s story helps you to:
make more sales
be known as an expert
attract more clients through your website
gain visibility for your business in the media
give journalists and publications an inspiring story
BY DISCOVERING YOUR STORY AND SHARING IT, YOU’LL:
1. reach and connect with your audience on a deeper and more meaningful level. This gives them trust and confidence to select you over others who might offer similar solutions. You are simply saying to your clients, “because I have done this before, you can count on me to do it again with you and for you.”
- 2. give your audience a story to carry and share. This will increase your word of mouth referrals and will give your audience something to remember you by. People don’t want to hear about your solution or your success until they know you understand their failures and struggles.
- 3. give journalists, editors, and bloggers a story and an outline on how they can possibly feature you in their publications. The media is always looking for inspiring stories so they can inspire their readers. Your story could be what they are looking for but only if you are willing to share it.
During our call, we’ll:
- Uncover what truly inspired you to start your business.
- Outline your passion and driving force to attract the right clients and customers to your business.
- Identify what makes you unique – create an emotional connection + vision to resonate with your clients.
SHE HAD TO TAKE ACTION
wow Lisa, just wow! What an amazing story you have. I came across the Women’s Expo event just too late this year. I clicked through to the site and read your story. It instantly gives Women’s Expo Switzerland a face.
An unique face, one which I respect a lot already. Thank you for sharing, Lisa. It feels like I know you a bit already and I feel more connected to your business because of that.
I look forward to become part of your community and to be part of your event next year. You have really brought a smile to my face this Saturday evening. What an inspiring woman you are. Wishing you a beautiful weekend and hope to meet you in person one day.
Yildiz de Leeuw
THIS IS WHAT HAPPENED TO HER
The past two weeks have been incredible – so many great things happening at once that I don’t know where to start.
First, I managed to build a few connections with people by reaching out to them and sharing my brand story which Lisa Chuma helped me develop and write. As an introvert that’s quite an achievement for me!
Secondly, I’m collaborating on two(!) book projects, landed some more guest posts and just had a phone interview with a journalist from the Guardian all because they read my brand story and it resonated with them!
Thank you so much, Lisa!
I have the privilege of working with hundreds of female business owners every year. I realised one of the main reasons my first business failed is still a struggle for many. Many women struggle with confidently sharing their story. They lack the ability to combine their personal journey and experience.
When I was 23 I started an on-line magazine. I struggled to find readers. I struggled to secure advertisers. I struggled to build a sustainable business. This really left me and my business struggling… to the extent of selling it because I could not make any money from the business. The biggest reason I struggled so much was lack of visibility and authenticity. I feared to be judged and of sharing too much.
This experience left me depression and as I recovered from my depression I vowed without a doubt that my next business I will be open. As I shared the story about my journey from Zimbabwe to Switzerland and my dream to build to make the Women’s Expo Switzerland the most impactful and enriching event for women in Switzerland, I began to connect with amazing women, women who share the same vision as me.
This attracted the attention of many big publications within Switzerland through my “story” I managed to secure myself media features in over 60 newspapers, magazines and radio outlets in Switzerland. My “story” has allowed me to be a keynote speaker in many places including:
Google, World Vision, Goldman Sachs, TEDx Women Zürich, St Gallen Universität, Cembra Money Bank , TEDx Women Lausanne, Professional Women’s Group Basel, ZHAW School of Management and Law and many more …. My largest audience so far had 750 women in attendance in October, 2016
All the speaking engagements, interviews and features I have had came from people unknown to me but who read my story on my “Founder” page and were inspired to contact me immediately. So the need to be authentic and share your story is paramount if you want to increase your visibility, stand out and differentiate yourself.
SHE HAD TO TAKE ACTION
As I found out too late I missed the Women’s Expo Switzerland. But I had a look into your website and find your story and your mission very interesting and inspiring. I had my own business (with partners) some time ago, so I understand what you are talking about.
When I read your story, I thought it would be good to get in contact.
THIS IS WHAT HAPPENED TO HER
Lisa, thank you for your great work. In no time you helped me find the “red” thread of my life. I found myself in your words, it is my story. It was relaxed and joyful while we worked.
I know my story will make a big difference because it is important that those who read my “about me” page really leave feeling like they already know me. Thank you very much, Lisa.